tag:blogger.com,1999:blog-23568953372359797052024-02-07T03:56:12.940-08:00#Hashtag - Sociology 167Anonymoushttp://www.blogger.com/profile/13681281650077489424noreply@blogger.comBlogger24125tag:blogger.com,1999:blog-2356895337235979705.post-27792466262768577992013-11-28T23:59:00.001-08:002013-11-28T23:59:00.734-08:00Nyan Cat - Noriko Yamasaki<div dir="ltr" style="text-align: left;" trbidi="on">
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<span style="font-family: "Times New Roman";">Nyan Cat is one
of Internet’s most famous meme that was uploaded on April 2011 as a YouTube video.
This video depicts an animation of a cartoon cat with the body of a Pop Tart
flying through outer space with a rainbow shooting from behind. The background
music of the video is a Japanese pop song called<span style="color: black;">
“Nyanyanyanyanyanyanya!"</span> by Hatsune Miku and the animation was
posted by Christopher Torres<sup>1</sup>.<o:p></o:p></span></div>
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<span style="font-family: "Times New Roman";">Original Video<o:p></o:p></span></div>
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<a href="http://www.youtube.com/watch?v=QH2-TGUlwu4"><span style="font-family: "Times New Roman";">http://www.youtube.com/watch?v=QH2-TGUlwu4</span></a><span style="font-family: "Times New Roman";"><o:p></o:p></span></div>
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<span style="font-family: "Times New Roman";">I think Nyan Cat
became popular for its catchy repetitive high pitched yet cartoon like song.
With the combination of the smiling cute GIF cat that prances across the
universe, it also lets the viewer think he/she is part of a game.<o:p></o:p></span></div>
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<span style="font-family: "Times New Roman";">Another reason
Nyan Cat went viral because the video just does not make sense to people. They
question why the cat’s body is a Pop Tart and why there is a trail of rainbow
while the cat is flying in outer space. In addition, after a while, the song
becomes quite annoying and remains stuck in one’s head for sometime, hence, it
is fun to show this video to people as a form of joke.<o:p></o:p></span></div>
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<span style="font-family: "Times New Roman";">According to
Google Insights, the video peaked its popularity/interest by the viewer on June
2011, one month after its upload onto the web. Then there was a dip on
September 2011, but then interest was regained in October of 2011. Gradually
after that, there was a slow decrease in interest over time but it safe to say
that there is still a significant interest in the viral video<sup>2</sup>. <o:p></o:p></span></div>
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<span style="font-family: "Times New Roman";">The Nyan Cat
video was also placed ninth in Business Insider’s top ten viral videos in April
of 2011<sup>3</sup>. Today, the original YouTube video has received 103, 969,
957 views as of November 28, 2013<sup>4</sup>. Along with the videos popularity
there has been new remixes, cover versions, and parody videos. Extending off of
Nyan Cat’s popularity other memes that have emerged from this is Nyan Cat games
wherethere is an officially licensed game called “Nyan Cat Adventure” owned by
21<sup>st</sup> Street games<sup>5</sup>.<span style="mso-spacerun: yes;">
</span>Nyan Cat is now everywhere, whether it is painted on walls of a subway
station, people making reaction videos to watching Nyan Cat. <o:p></o:p></span></div>
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<span style="font-family: "Times New Roman";">Caption: Who
left the Tubes again?<o:p></o:p></span></div>
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<span style="font-family: "Times New Roman";">Source: </span><a href="http://cheezburger.com/7041832960"><span style="font-family: "Times New Roman";">http://cheezburger.com/7041832960</span></a><span style="font-family: "Times New Roman";"> <o:p></o:p></span></div>
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<span style="font-family: "Times New Roman";">Work Cited:<o:p></o:p></span></div>
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<span style="font-family: "Times New Roman";">1. Thazar, B.,
2011. POP Profile: The Guy Behind The Viral Phenomenon “Nyan Cat”. Available
at: </span><a href="http://popgoestheweek.com/2011/04/pop-profile-the-brains-behind-the-viral-phenomenon-nyan-cat/"><span style="font-family: "Times New Roman";">http://popgoestheweek.com/2011/04/pop-profile-the-brains-behind-the-viral-phenomenon-nyan-cat/</span></a><span style="font-family: "Times New Roman";"> <o:p></o:p></span></div>
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<span style="font-family: "Times New Roman";">2. Google
Insights: Nyan Cat. Available at: </span><a href="http://www.google.com/trends/explore?q=nyan+cat#q=nyan%20cat&cmpt=q"><span style="font-family: "Times New Roman";">http://www.google.com/trends/explore?q=nyan+cat#q=nyan%20cat&cmpt=q</span></a><span style="font-family: "Times New Roman";"> <o:p></o:p></span></div>
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<span style="font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";">3. Wei, W., 2011. Top viral videos of April: What’s A “Nyan
Cat.</span><span style="font-family: "Times New Roman";"> Available at: </span><a href="http://www.businessinsider.com/top-viral-videos-of-april-2011-5"><span style="background: #DDEEFF; font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";">http://www.businessinsider.com/top-viral-videos-of-april-2011-5</span></a><span style="background: #DDEEFF; color: black; font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";"> </span><span style="font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";"><o:p></o:p></span></div>
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<span style="font-family: "Times New Roman";">4. saraj00n,
April 5 2011. Nyan Cat [original] Available at: </span><a href="http://www.youtube.com/watch?v=QH2-TGUlwu4"><span style="font-family: "Times New Roman";">http://www.youtube.com/watch?v=QH2-TGUlwu4</span></a><span style="font-family: "Times New Roman";"><o:p></o:p></span></div>
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<span style="background: white; font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";">5.</span><a href="http://thegamerplex.com/temp/nyan-cat-adventure-xbox-360-indie-game-review/"><span style="background: white; color: windowtext; font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman"; text-decoration: none; text-underline: none;">"Nyan
Cat Adventure (Xbox 360 – Indie Game) Review"</span></a><span style="background: white; font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";">.<i>thegamerplex.com</i>. </span><span style="font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";"><o:p></o:p></span></div>
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Anonymoushttp://www.blogger.com/profile/13681281650077489424noreply@blogger.com0tag:blogger.com,1999:blog-2356895337235979705.post-36543567254493404462013-11-28T23:57:00.001-08:002013-11-28T23:57:13.600-08:00Harlem Shake - Siddhant Puri<div dir="ltr" style="text-align: left;" trbidi="on">
<div dir="ltr" style="line-height: 1.5; margin-bottom: 0pt; margin-top: 0pt;">
<span style="background-color: transparent; color: #333333; font-family: Arial; font-size: 13px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">The “Harlem Shake” now refers to two different things - the actual Harlem Shake was a dance that was closely tied to the history and culture of the neighborhood Harlem in New York and the internet phenomena that started in February 2013. Unfortunately, most people are only familiar with the latter.</span></div>
<b id="docs-internal-guid-22077078-a2dc-fec6-4e96-61b90667ba92" style="font-weight: normal;"><br /><span style="background-color: transparent; color: #333333; font-family: Arial; font-size: 13px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"></span></b>
<br />
<div dir="ltr" style="line-height: 1.5; margin-bottom: 0pt; margin-top: 0pt;">
<span style="background-color: transparent; color: #333333; font-family: Arial; font-size: 13px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Diving into a little history, the Harlem Shake was started in the 80s by Albert Leopold Boyce. He used to perform is as part of the half-time show at basketball games. It came to be known as ‘The Al B’. It was simple dance routine that involved pivoting the shoulders while popping the other shoulder out at the same time. Popular dance crews in the neighbourhood adopted it and it reached its peak in 2001 when it was featured in P.Diddy and Jadakiss songs. </span></div>
<b style="font-weight: normal;"><br /><span style="background-color: transparent; color: #333333; font-family: Arial; font-size: 13px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"></span></b>
<br />
<div dir="ltr" style="line-height: 1.5; margin-bottom: 0pt; margin-top: 0pt;">
<span style="background-color: transparent; color: #333333; font-family: Arial; font-size: 13px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">However, the song reemerged as a youtube craze when </span><span style="background-color: white; color: #222222; font-family: Arial; font-size: 13px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">in February 2013 Bauer released his song the Harlem Shake. What came as a result was a series of videos that started with an indirvidual dancing alone and 30 seconds into the video erupted into a giant party. The video took the internet like wildfire. Here is the original video: </span><a href="http://www.youtube.com/watch?feature=player_embedded&v=8vJiSSAMNWw" style="text-decoration: none;"><span style="background-color: white; color: #1155cc; font-family: Arial; font-size: 13px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: underline; vertical-align: baseline; white-space: pre-wrap;">http://www.youtube.com/watch?feature=player_embedded&v=8vJiSSAMNWw</span></a><span style="background-color: white; color: #222222; font-family: Arial; font-size: 13px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"></span></div>
<b style="font-weight: normal;"><br /><span style="background-color: white; color: #222222; font-family: Arial; font-size: 13px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"></span></b>
<br />
<div dir="ltr" style="line-height: 1.5; margin-bottom: 0pt; margin-top: 0pt;">
<span style="background-color: white; color: #222222; font-family: Arial; font-size: 13px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">The video amassed 300,00 views in the first 24 hours and caused many more parodies to emerge. Universities across america, sports teams, cops, you name it everyone had their very own rendition of the ‘Harlem Shake’.</span><span style="background-color: transparent; color: #333333; font-family: Arial; font-size: 13px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"></span></div>
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Anonymoushttp://www.blogger.com/profile/13681281650077489424noreply@blogger.com0tag:blogger.com,1999:blog-2356895337235979705.post-50744253802179072772013-11-28T07:29:00.002-08:002013-11-28T07:29:19.304-08:00Casually Pepper Spray Everything Cop – Kimiya Hojjat <div dir="ltr" style="text-align: left;" trbidi="on">
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In the Fall of 2011, Americans everywhere engaged in the Occupy Movement. They held post on university campuses and streets demanding a change in society to decrease the gap between the rich and the poor. They tried to spread awareness about the inequality within our economy and the unjust treatment by the government. Socially engaged universities held much of this protest. At UC Berkeley, we saw an uprising of students demanding justice as they camped out on campus against police requests. We also saw this same motion at other universities, including UC Davis. However, despite the police brutality and student resistance abound, UC Davis solidified a name for themselves as a centerpiece of the Occupy Movement’s absurdity…or rather, what we have now come to accept as internet humor. The “Casually Pepper Spray Everything Cop” depicts an image of a police officer nonchalantly pepper spraying a row of UC Davis students resisting their orders. The students are not aggressive, there is no combat, and the only <i>movement</i> we see really, is that of the cop’s sauntering, casually attempting to dominate the human chain. <o:p></o:p></div>
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This image proceeded to grow out of its original context and define any moment in which an absurdly offhanded pepper spray offense takes place, or seems humorously appropriate. Hundreds of photo-shopped images were shared online, most of which placed the infamous antagonist into various milestones of American history. For instance, Lt. John Pike, the infamous cop here, is photo-shopped onto the 1819 <i>Declaration of Independence </i>painting by John Trumbull. In images like these, Lt. Pike is to stand as symbol of degradation, carelessly trying to destruct that which makes our nation strong. At first it was the social power of our universities’ youth and now it is anything which stands as a perfectly reasonable and respected force of a parade, rained on by the unrelenting and brash police.<o:p></o:p></div>
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This meme is not only popular due to the sheer absurdity it exalts, but also because of its greater message of injustice and how frankly <i>absurd</i> the government can be. The image proliferated at a time when the buzz surrounding its context was thriving and there were hordes of college students ( the majority of the internet population) involved in the story, communicating about it, sharing it. When the digital word of humor coincides with the real world at a time when social context strives to augment the message/humor of memes, we see the greatest connection and growth. The meme served as a backlash for the cop involved, as well as for the whole situation in general. This simply goes to show that when the absurdity is illuminated as a trending meme online, the meaning of the image changes. It is taken out of context and elevated as something greater, as a symbol of the lack of social justice in America and a means by which college students and comparable cohorts can all relate to each other. </div>
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The meme’s popularity died down as the Occupy movement and backlash died down (note the Google Insight analytics above), however not without first becoming a part of a greater sensation. Soon news reports that sought to delicately exonerate the obviously-out-of-place cop became captioned images of this same sense of nonchalentness in regarding the greater issue at hand. Additionally, pepper spray as a product came to be known as a meme in itself. On November 21<sup>st</sup> 2011, Amazon reviewers began commenting spoof reviews for the specific brand of pepper spray canister used in the incident. They would post humorous comments such as, <span style="background-color: white;">Whenever I need to breezily inflict discipline on unruly citizens, I know I can trust Defense Technology 56895 MK-9 Stream, 1.3% Red Band/1.3% Blue Band Pepper Spray to get the job done! The power of reason is no match for Defense Technology’s superior repression power.” Again, all of these meme extensions serve to stand as examples of internet attacks against irrational mentalities. We find I funny and share it as humorous material, because it is relatable and relevant. Surely, I have seen plenty of my friends share the adapted, “Don’t mind me, just watering my hippies!” version as a means to note both their sympathy and their responsibility- to be involved in something so relevant, to spread word of it and understand it.</span></div>
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Anonymoushttp://www.blogger.com/profile/13681281650077489424noreply@blogger.com0tag:blogger.com,1999:blog-2356895337235979705.post-74546100033481231862013-11-28T07:24:00.002-08:002013-11-28T07:24:50.384-08:00Paula Deen Riding Things - Aliza Levin<div dir="ltr" style="text-align: left;" trbidi="on">
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<span style="background-color: white; color: #222222; font-family: arial; font-size: x-small; text-indent: 0px;">I chose to analyze the “Paula Deen Riding Things” meme. This particular meme became popular in February of 2011 after a food festival where Paula Deen was photographed riding another chef celebrity, Robert Irvine. The day after the event, the image was posted on various popular media websites, and within days, the image went viral. Paula Deen’s figure and position was cut out of the photo and photoshopped into more images and photos than imaginable. I think this particular meme became so popular simply because of Deen’s positioning and expression in the image. It’s not often that you see a celebrity publicly do something outside of social norms, especially riding another celebrity. The public loves moments like these, and does not hesitate to use them for their own entertainment.</span></div>
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<span style="background-color: white; color: #222222; font-family: arial; font-size: x-small; text-indent: 0px;"> This image of Paula Deen in this meme is from the South Beach Wine & Food Festival on February 27th, 2011, and originated on Tumblr on February 28th. At the event, Robert Irvine got down on his hands and knees, and Paula Deen proceeded to sit on his back, with wine in hand. This image of Deen was taken and used completely out of context – riding a hotdog, riding Jimmy Fallon’s shoulder during a run, and many, many more. The image became popular towards the end of February and beginning of March. On February 28th (just one day after the event), the image of Deen was posted on Buzzfeed, Uproxx, MSNBC, FARK, and the New York Post. And on March 1st, it became incredibly popular on Twitter because of a tweet from Jimmy Fallon in which he attached a link to the Tumblr blog. Following Fallon’s tweet, the meme trended in several other blogs and websites, such as Food Network Humor and the Huffington Post. “Paula Deen Riding Things” eventually made it on the list of Top Ten Memes of 2011. According to Google Insights, the meme hit its peak in the beginning of March of 2011.</span><br />
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Anonymoushttp://www.blogger.com/profile/13681281650077489424noreply@blogger.com0tag:blogger.com,1999:blog-2356895337235979705.post-14818760485121235562013-11-28T07:16:00.003-08:002013-11-28T07:16:41.990-08:00'Bert is Angry' - Alex Krzyzosiak<div dir="ltr" style="text-align: left;" trbidi="on">
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In 1998, the ‘Bert is Angry’ meme trend began to become popular when Dino Ignacio created a website where Sesame Street character Bert was photoshopped into old historical photographs were uploaded to the site. The images on <a href="http://www.bertisevil.tv/" style="color: #1155cc;" target="_blank">www.bertisevil.tv</a> were meant to be funny and the Project was called Bert is Evil because there was there was a belief that Bert was evil. For example there were images of Bert as part of the KKK as well as being involved in the JFK assassination (see images). The great success of this trend was no doubt due to the fact that these images of Bert in unexpected places/photographs was that people could easily photoshop their own photographs and were also able to easily share them with the rest of the world thus helped the trend grow even more.</div>
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However, although ‘Bert is Evil’ became very popular and hit an all time high around 2001 because of 9/11, the trend began to die down and decline in popularity around 2004. </div>
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Anonymoushttp://www.blogger.com/profile/13681281650077489424noreply@blogger.com0tag:blogger.com,1999:blog-2356895337235979705.post-68132401594802801602013-11-27T23:59:00.000-08:002013-11-27T23:59:54.590-08:00Assignment 4: Miley Cyrus Goes to UC Berkeley<div dir="ltr" style="text-align: left;" trbidi="on">
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Anonymoushttp://www.blogger.com/profile/13681281650077489424noreply@blogger.com0tag:blogger.com,1999:blog-2356895337235979705.post-87887443866360535402013-11-01T20:56:00.000-07:002013-11-01T20:56:24.240-07:00GoPro - Siddhant Puri<div dir="ltr" style="text-align: left;" trbidi="on">
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<span style="background-color: transparent; color: black; font-family: Arial; font-size: 13px; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><span class="Apple-tab-span" style="font-style: italic; white-space: pre;"> </span>I decided to analyze GoPro's effective social media marketing campaign. GoPro sells wearable HD video cameras that make it possible to capture impossible shots on tape. I chose GoPro because there company's most effective marketing is done through social media. People love sharing videos on facebook and GoPro helps them capture their lives like never before. What really sets them apart is their level of engagement by their users. GoPro uploads a 'video of the day' and a 'picture of the day' which forces users to tag/hashtag GoPro in their videos and pictures. They have turned their user into content generators. In fact even if you haven not directly liked GoPro you probably still have seen a video that was shared by a friend that was on the GoPro page. It was interesting to see that 25 people on my friend list had liked the page despite not owning a GoPro device showing the quality of the content.</span></div>
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<span style="background-color: transparent; color: black; font-family: Arial; font-size: 13px; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> Despite having a fairly successful self-sufficient social media marketing campaign that makes users advertise the product for you GoPro goes the extra mile. They have used action sport celebrities like Kelly Slater and Shaun White as ambassadors and socially share content from them directly on their facebook page. They also have premiums on their page such as the "Everything We Make" daily contest that gives a full line of GoPro products to one lucky winner and the Instagram contest requesting bands to submit creative content using GoPros. With over five million likes this company's marketing strategy is truly inspiring. Go like their page you will not regret it. </span></div>
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Anonymoushttp://www.blogger.com/profile/13681281650077489424noreply@blogger.com0tag:blogger.com,1999:blog-2356895337235979705.post-74272361546501455822013-11-01T20:05:00.002-07:002013-11-01T20:05:11.348-07:00Silver Pizzeria - Kimiya Hojjat<div dir="ltr" style="text-align: left;" trbidi="on">
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<span style="background-color: transparent; color: black; font-family: Arial; font-size: 13px; font-style: italic; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><span class="Apple-tab-span" style="white-space: pre;"> </span>Sliver Pizzeria’s </span><span style="background-color: transparent; color: black; font-family: Arial; font-size: 13px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">advertising is a prime example of effective social media marketing</span><span style="background-color: transparent; color: black; font-family: Arial; font-size: 13px; font-style: italic; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> .</span><span style="background-color: transparent; color: black; font-family: Arial; font-size: 13px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> They not only capture their customers’ attention with an aesthetically pleasing brand/page, but they also engage the customers on a frequent basis. Among all the methods that a company could employ to maintain an active presence in a customers’ interest, Sliver appears to use them all. When it comes to Sliver, these marketing techniques are perhaps more successful because of their efforts to target a very specific audience. They build loyalty not only by their proximity to the university, but also by presenting information/events/etc. that appeals to their main cohort. For instance, when it comes to </span><span style="background-color: transparent; color: black; font-family: Arial; font-size: 13px; font-style: italic; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Premiums</span><span style="background-color: transparent; color: black; font-family: Arial; font-size: 13px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">: Sliver was on top of the current news and offered free catering to the next union meeting for the BART strike. They appealed to the concerns of the public at large and also offer deals to large groups and bulk orders. They are likewise a great source of fundraising for student organizations. Considering </span><span style="background-color: transparent; color: black; font-family: Arial; font-size: 13px; font-style: italic; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Participation</span><span style="background-color: transparent; color: black; font-family: Arial; font-size: 13px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">: they often promote jazz artists and other in-restaurant performances on their Facebook page, to provide customers with an alternate or enhanced reason to eat there. </span></div>
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<span style="background-color: transparent; color: black; font-family: Arial; font-size: 13px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><span class="Apple-tab-span" style="white-space: pre;"> </span>Customers are further engaged by their ability to relate to Sliver as a social entity as much as a restaurant. They often post pictures with their beautiful pizzas or posing with the friendly staff onto the Facebook page. In addition to this, customers likewise engage in dialogue on the page, most often expressing how good the pizzas of the week were (</span><span style="background-color: transparent; color: black; font-family: Arial; font-size: 13px; font-style: italic; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">User-generated content and customer service portal). </span><span style="background-color: transparent; color: black; font-family: Arial; font-size: 13px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">This manner in which customers engage with Sliver is further enhanced by the company’s efforts in being an active presence in our lives. They have great </span><span style="background-color: transparent; color: black; font-family: Arial; font-size: 13px; font-style: italic; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Content Flow</span><span style="background-color: transparent; color: black; font-family: Arial; font-size: 13px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> in that they frequently post material for people to follow on news feeds (every few days). They not only alert their fans about a cool new pizza flavor on the menu, but also about their auxiliary activities, such as the staff running a marathon to help eliminate slavery abroad. They intrigue their customers not only by selling their product, but selling themselves as an ethical, fun and relatable company. Their social media marketing tactics are successful because they utilize so many of these strategies in a humble and active way. They allow customers to be a main force in the marketing instead of bombarding them with information as most other companies tend to do. Quite frankly- Sliver is awesome (though perhaps a uniquely successful case-study for the purposes of this assignment). </span></div>
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Anonymoushttp://www.blogger.com/profile/13681281650077489424noreply@blogger.com0tag:blogger.com,1999:blog-2356895337235979705.post-84644219860053441912013-11-01T20:04:00.000-07:002013-11-01T20:04:10.362-07:00Cheez It - Beth Powell<div dir="ltr" style="text-align: left;" trbidi="on">
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<span style="background-color: transparent; color: black; font-family: Arial; font-size: 13px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">I chose to analyze the Facebook page of Cheez-It, the cheese cracker snack. At first glance, the page is catching. There is an appealing cover photo of Cheez-Its appearing to be falling in mid-air, as well as an original, but distinct profile picture of the brand’s logo. The marketing tactics on this page are clear, but not obnoxious. There is a combination of premiums and participation, for there are opportunities to win prizes if you enter certain codes from specially marked Cheez-It boxes. There are other opportunities for participation including tweeting and giving your opinions towards certain events they are featuring that day. However, the amount of participation and premiums are very limited on this page. They rarely provide opportunity for free products and almost never advertise events or games on the page for user involvement.</span></div>
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<span style="font-family: Arial; font-size: 13px; white-space: pre-wrap;">The Cheez-It Facebook social media page is strong in its “User-Generated Content”, “Customer Service Portal” and “Content Flow”. Cheez-It features pictures posted by its consumers, usually adding a funny headline to caption the moment. Also, there are many opportunities for users to communicate either via comment, message or tweet. Many people give their opinion this way. Content follow is this strong suit on this page, for there are constant new updates to the page including photos, funny puns and product information. Cheez-It uploads a great deal of funny pictures that include the snack, creating a long stream of entertainment for anyone who visits or “Likes” the page. They post something new at least every day, constantly keeping their social media fans up to date. Also, by doing this, they keep the product in the mind of the user, thus making them think of and want Cheez-Its. Overall, this social media site is successful for its target of a younger audience who enjoy a good pun to go with their cheesy snack. </span></div>
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Anonymoushttp://www.blogger.com/profile/13681281650077489424noreply@blogger.com0tag:blogger.com,1999:blog-2356895337235979705.post-27621727624609143982013-11-01T20:01:00.001-07:002013-11-01T20:02:25.041-07:00Yogurtland - Noriko Yamasaki<div dir="ltr" style="text-align: left;" trbidi="on">
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<span style="font-family: Arial, Helvetica, sans-serif;">For my analyses I decided to evaluate Yogurtland’s Facebook page. Yogurtland is well known for its many delicious flavors and various toping choices of which consumers can choose from. On Facebook (FB), Yogurtland has many different FB pages depending on one’s location whether it be for the branch in Berkeley or for Australia. Yogurtland does an effective job of social media marketing through the content present on the web page. The effective features the webpage has are Premium Offers, User Participation, User-Generated Content, Customer Service ‘Portal’ and good Content Flow.</span></div>
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<span style="font-family: Arial, Helvetica, sans-serif;">From the get-go the page is attractive with bright colors, pictures and videos that relate back to the flavors of Yogurtland. Yogurtland attracts new and keeps current customers onto their FB page and into buying their products by giving out freebies as incentives. For example from July to September, there was an exclusive premium of Looney Tunes flavor that came along with collectable Looney Tunes goods such as the Looney Tunes yogurt cups, spoons and key chains shown below.</span></div>
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<span style="font-family: Arial, Helvetica, sans-serif;">Yogurtland effectively executed social marketing for this premium yogurt edition by telling customers to upload a picture of themselves with the product for a chance to win a free cup of yogurt. In other words, Yogurtland got the customers to market the product by uploading pictures on Facebook where potential new customers (customer’s friends) may take an interest in the product when it pops up on their newsfeed. It is also important to note that the consumers are able to participate in many events such as voting on new flavors and be involved in premium events as mentioned before.</span></div>
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<span style="font-family: Arial, Helvetica, sans-serif;">The FB content mainly showcases user-submitted materials unless there are promotional events or new flavors being introduced. These materials are dominantly photos of customer’s with the yogurt product. These user-generated content also links in with other social media such as Instagram, FB’s hastag function and Yogurtland’s official website, which helps market Yogurtland’s brand.<span style="line-height: 19.09090805053711px;"> </span></span></div>
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<span style="line-height: 19.09090805053711px;"><span style="font-family: Arial, Helvetica, sans-serif;"><img alt="Inline image 5" height="200" src="https://mail.google.com/mail/u/1/?ui=2&ik=b725e88037&view=att&th=142161c76fca2a2a&attid=0.3&disp=emb&realattid=ii_142161b2691f8207&zw&atsh=1" width="139" /></span></span></div>
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<span style="font-family: Arial, Helvetica, sans-serif;">Through FB, Yogurtland has an interactive customer service ‘portal’. Users can have a dialogue with each other via commenting or sharing posts in the Yogurtland FB page. In addition, users can provide suggestions and feedback on the page, which allows Yogurtland to gain valuable information on what the customers believe needs improvement or wants to see happen. Moreover, users can ask questions about the product or promotion on FB as a comment to which Yogurtland can respond instantaneously.</span></div>
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<span style="line-height: 19.09090805053711px;"><span style="font-family: Arial, Helvetica, sans-serif;">In conclusion, with Yogurtland’s effective job of social media marketing, there is regular content flow on the page. I have noticed that there are new posts every two or three days, which updates the users regularly about Yogurtland. I believe that Yogurtland’s use of FB is effective and the users can advertise Yogurtland through the ‘Share’ button under a FB post. Overall, social media pages create great marketing opportunities for any commercial company as long as they are effective in their strategies.</span></span></div>
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<span style="font-family: Arial, Helvetica, sans-serif;">Link of the Yogurtland Facebook page: <a href="https://www.facebook.com/yogurtland" style="color: #1155cc;" target="_blank">https://www.facebook.com/<wbr></wbr>yogurtland</a></span></div>
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Anonymoushttp://www.blogger.com/profile/13681281650077489424noreply@blogger.com0tag:blogger.com,1999:blog-2356895337235979705.post-71569213013520401562013-11-01T19:52:00.003-07:002013-11-01T19:59:32.927-07:00Burt's Bees - Aliza Esther Levin<div dir="ltr" style="text-align: left;" trbidi="on">
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<span style="background-color: white; color: black; font-family: Arial; font-size: 13px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">After researching various commercial Facebook pages, Burt’s Bees really stood out to me because of their successful balance of advertisements, premiums, and content flow. Burt’s Bees is a well-known natural personal care company, so unsurprisingly they have over 1,500,000 likes. The marketing approach on their page, however, certainly contributes to their popularity as well.</span></div>
<b id="docs-internal-guid-10f5146d-16c0-27c4-b0b8-11496538a521" style="font-weight: normal;"><br /><span style="background-color: white; color: black; font-family: Arial; font-size: 13px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"></span></b>
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<span style="background-color: white; color: black; font-family: Arial; font-size: 13px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">First, Burt’s Bees does not directly give away free items, but they encourage the public to buy their items by consistently offering coupons. On October 23</span><span style="background-color: white; color: black; font-family: Arial; font-size: 8px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: super; white-space: pre-wrap;">rd</span><span style="background-color: white; color: black; font-family: Arial; font-size: 13px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">, for example, they offered a $2.00 off coupon for their lip gloss line, which gives viewers an incentive to try out the lip gloss. They did the same thing on October 16</span><span style="background-color: white; color: black; font-family: Arial; font-size: 8px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: super; white-space: pre-wrap;">th </span><span style="background-color: white; color: black; font-family: Arial; font-size: 13px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">for lip gloss as well, and on October 17</span><span style="background-color: white; color: black; font-family: Arial; font-size: 8px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: super; white-space: pre-wrap;">th</span><span style="background-color: white; color: black; font-family: Arial; font-size: 13px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> for their face care products. Although these aren’t direct giveaways, they still attract users to try their products by giving them a better deal. In terms of participation, I think they could do a better job on their Facebook page. They encourage participate by posting statuses that ask questions about opinions about their products or facts about the brand, and these posts get thousands of comments and likes. These statuses do provide an element of participation. I feel, however, that they could post surveys about their products, or perhaps promote venues where their products are sold or maybe even on sale, and users would feel more included in their brand. Third, user-generated content is easily available. Users can post photos and tag Burt’s Bees, and then they appear on the “photos of Burt’s Bees” tab. Several users post images of themselves at Burt’s Bees events, or simply images of themselves with Burt’s Bees products. Burt’s Bees could easily privatize tagged photos so the public could not view them, but instead they choose to allow access to everyone as a way to market real people using their products. Fourth, customer service is very evident on their Facebook page because anyone can post on their timeline, whether it is to ask questions, make a suggestion, or simply compliment or criticize the company. The public not only can post on their timeline, but they also can comment on Burt’s Bee’s posts and engage in dialogue that the company initiates. Thus, users can respond to already created dialogue, or they can initiate the conversation. This is really important feature of their Facebook page, because it makes the users’ participation feel welcomed, accepted, and appreciated. And finally, the content flow is excellent. At most, the company posts about two or three times per day, and they at least post once a day. I think this an ideal balance, because they post enough to market for themselves and keep viewers engaged and informed, but not so much that it feels desperate and annoying. They post about new products (lotions, face products, makeup, etc.), about organizations and causes they support, and about mentions they have in magazines or articles. In other words, they have a variety of different topics in their posts, which keeps them interesting and exciting.</span></div>
<br /><span style="background-color: white; font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;"></span><span style="background-color: white; font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;">After carefully analyzing each of these elements, I think Burt’s Bees does a fantastic and effective job of social media marketing. They maintain consistent posts that vary in content, they offer deals and coupons for their viewers, and they make their page feel very friendly and welcoming for the public to engage with and even generate their own content. And in addition to all of this, their page still represents the values of the brand: bright, natural, and friendly. </span></div>
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Anonymoushttp://www.blogger.com/profile/13681281650077489424noreply@blogger.com0tag:blogger.com,1999:blog-2356895337235979705.post-87921066529613068302013-11-01T19:48:00.003-07:002013-11-01T19:58:57.804-07:00Starbucks - Alex Krzyzosiak<div dir="ltr" style="text-align: left;" trbidi="on">
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<b id="docs-internal-guid-10f5146d-16bf-ad71-76bd-1be97fb2ccf0" style="font-weight: normal;"><br /><span style="background-color: transparent; color: black; font-family: Arial; font-size: 13px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"></span></b>
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<span style="background-color: white; color: #222222; font-family: Arial; font-size: 13px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">In evaluating the effectiveness of Starbucks commercial social media page on Facebook, it can be said that overall the company is doing an effective job for a number of reasons. Contributing to the effectiveness of Starbucks social media marketing is the way it which it offers premiums in which they attract users and customers. An example of this (although the premium will be offered on Twitter-Starbucks still uses Facebook in order to communicate that this premium will be going on) would be how Starbucks has recently announced the "</span><span style="background-color: white; color: #333333; font-family: Arial; font-size: 13px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Tweet-a-coffee" premium where the first 100,000 to Tweet a coffee with a registered Visa Card will receive a $5 Starbucks gift card compliments of Visa. Secondly, Starbucks is also succeeding in the way in which it is encouraging user-generating content by asking users to tell them what they think or even to submit pictures of their customers everyday interaction with Starbucks coffee (posting and sharing pictures of their favorite Starbucks drinks). </span></div>
<br /><span style="color: #333333; font-family: Arial; vertical-align: baseline; white-space: pre-wrap;"></span><span style="color: #333333; font-family: Arial; vertical-align: baseline; white-space: pre-wrap;">In addition to this, Starbucks also uses their Facebook page as a means of listening to what customers have to say and to gain feedback. This can be seen particularly in the way in which it is evident to customers/users that Starbucks does care about feedback because the page will say "Starbucks replied" and then tell you how many times they replied. Finally, Starbucks is producing content flow by providing new and engaging materials regularly-about everyday or every two days. I believe this is effective because it does not bombard those who have liked the Starbucks Facebook page with their content which can sometimes lead to the much dreaded choice to 'un-like' a page. </span></div>
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Anonymoushttp://www.blogger.com/profile/13681281650077489424noreply@blogger.com0tag:blogger.com,1999:blog-2356895337235979705.post-34710964640891038922013-10-06T18:57:00.002-07:002013-10-06T18:57:32.140-07:00Assignment #2: Alex Krzyzosiak<div dir="ltr" style="text-align: left;" trbidi="on">
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<span style="font-family: 'Times New Roman';">Two female teenagers Chantel Williams and Jasmine Montgomery from Louisiana were arrested for cyber stalking after threatening to inflict physical harm and to kill another female teenager on Twitter. The harassment began two years prior and the victim was forced to transfer schools but even after this she still endured threatening messages because Montgomery’s boyfriend showed interest in the victim. Both Williams and Montgomery were booked into the East Baton Rouge Prison while Williams was issued an additional charge of Simple Assault and had a bond set at $7,500.</span><span style="font-family: 'Times New Roman';"> </span></div>
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<span style="font-family: 'Times New Roman';">Of the different causes that Suler identifies as generating “disinhibition,” the particular causes associated with this case are dissociative anonymity and invisibility. The reason why dissociative anonymity is evident in and in the sense that way these two women felt disassociated from their behavior and felt like their online actions did not have to do with their real lives.</span></div>
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<span style="font-family: 'Times New Roman';">Closely related to dissociative anonymity, another cause for the disinhibition exhibited by these two teens is the notion of invisibility. Although Williams and Montgomery’s identities on Twitter were partially anonymous (their handles didn’t contain their real names) and the fact that they were not physically present in threatening the victim, essentially amplified the disinhibition effect and text only communication like on Twitter, encouraging this disinhibition even more. </span></div>
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<span style="font-family: 'Times New Roman';"><a href="http://www.ketknbc.com/news/crimewatch/teens-arrested-for-cyberstalking-after-threatening" style="color: #1155cc;" target="_blank">http://www.ketknbc.com/news/<wbr></wbr>crimewatch/teens-arrested-for-<wbr></wbr>cyberstalking-after-<wbr></wbr>threatening</a></span></div>
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<span style="font-family: 'Times New Roman';"><a href="http://www.redsticknow.com/2013/09/baton-rouge-crime-news/two-baker-females-arrested-in-cyberstalkingbullying-incident/" style="color: #1155cc;" target="_blank">http://www.redsticknow.com/<wbr></wbr>2013/09/baton-rouge-crime-<wbr></wbr>news/two-baker-females-<wbr></wbr>arrested-in-<wbr></wbr>cyberstalkingbullying-<wbr></wbr>incident/</a></span><span style="font-family: 'Times New Roman';"> </span></div>
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Anonymoushttp://www.blogger.com/profile/13681281650077489424noreply@blogger.com0tag:blogger.com,1999:blog-2356895337235979705.post-47135041098738008432013-10-04T21:26:00.001-07:002013-10-04T21:26:50.099-07:00Assignment 2: Noriko Yamasaki<div dir="ltr" style="text-align: left;" trbidi="on">
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEikhV2spCG-ST4rEQXAPkho4xqmnQmkRgGd8-tKaUimP1Ub2FmEJ0aYr1GvBe6dWdNJfwoV25YE7SQl93ra9-gpAC08ULUJ90oAM1z0g-I0NqwbYeyXdQxEJpdBsbqRIbVwtNX_sBjQmxdc/s1600/NotMe..jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="180" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEikhV2spCG-ST4rEQXAPkho4xqmnQmkRgGd8-tKaUimP1Ub2FmEJ0aYr1GvBe6dWdNJfwoV25YE7SQl93ra9-gpAC08ULUJ90oAM1z0g-I0NqwbYeyXdQxEJpdBsbqRIbVwtNX_sBjQmxdc/s320/NotMe..jpg" width="320" /></a><span style="font-family: 'Times New Roman';"><span style="font-size: medium;">A Denton woman named Michelle Speed was arrested for terrorizing an Oregon woman via Internet for three years. Speed was accused of online impersonation and for the breach of security. Speed not only made sure she targeted the victim’s social media websites but also sent the victim’s employer an email demanding that she be fired. It is important to note that Speed is the ex-girlfriend of the victim’s boyfriend. If convicted of online impersonation, Speed will face a maximum of 10 years in prison.</span></span></div>
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<span style="font-family: 'Times New Roman';"><span style="font-size: medium;">According to John Suler’s article “Online Disinhibition Effect”, there are several reasons that motivate cyber crime to be committed. The disinhibition effect most likely motivated Speed’s actions are dissociative anonymity and invisibility. Speed was able to remain anonymous by stealing her victim’s identity and use that to cover up her true identity. Speed had the opportunity via the Internet to separate her actions online and her personal life and identity. Speed also created a fake Facebook account in the victim’s name, creating an alter ego pretending to be the victim. It was possible for Speed to remain invisible for 3 years because people could not hear and see the real her and therefore, people were unable to prove that she was impersonating the victim. Speed’s identity was only revealed when Denton police investigators traced the IP address back to her.</span></span></div>
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<span style="font-family: 'Times New Roman';"><span style="font-size: medium;">Article: </span></span><span style="font-family: 'Times New Roman'; font-size: medium;"><a href="http://www.star-telegram.com/2013/01/17/4555091/denton-woman-arrested-accused.html" style="color: #1155cc;" target="_blank">http://www.star-<wbr></wbr>telegram.com/2013/01/17/<wbr></wbr>4555091/denton-woman-arrested-<wbr></wbr>accused.html</a></span></div>
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Anonymoushttp://www.blogger.com/profile/13681281650077489424noreply@blogger.com0tag:blogger.com,1999:blog-2356895337235979705.post-53092402991011946362013-10-04T21:24:00.001-07:002013-10-04T21:24:22.778-07:00Assignment 2: FBI arrests founder of digital black market Silk Road (Beth Powell)<div dir="ltr" style="text-align: left;" trbidi="on">
<div dir="ltr" style="line-height: 2; margin-bottom: 0pt; margin-top: 0pt; text-align: justify;">
<span style="background-color: transparent; color: black; font-family: 'Times New Roman'; font-size: 16px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> The Silk Road was a digital marketplace for illegal goods. Anything from narcotics to human growth hormone to weapons could be found on this platform. Launched in 2011 by Ross William Ulbricht, the website had grown into an international hub of goods and services. The Silk Road used a system of currency called Bitcoins for all transactions. Further, the site used encryption techniques to hide the identities of all users. Ulbricht faces charges of money laundering, narcotics trafficking and conspiring to commit computer hacking offenses - all because he was the creator of the site. </span></div>
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<span style="background-color: transparent; color: black; font-family: 'Times New Roman'; font-size: 16px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><span class="Apple-tab-span" style="white-space: pre;"> </span>In connecting this crime with Suler’s article “The Online Disinhibition Effect”, Ulbricht was most likely motivated by the disinhibition effect of invisibility. Because of the encryption techniques incorporated into the website, both the vendors and the buyers remained anonymous. The black-market, whether online or in reality, focuses on illegal goods. Those in association with such a marketplace do not want to become known or have their identities put on the line, whether they are the supplier or the consumer. Ulbricht was therefore responsible for the founding a lucrative platform based on anonymous identity and illegal trade. His use of invisibility was what made the Silk Road so successful. </span></div>
<b id="docs-internal-guid-4174192d-86db-9e35-9c7f-6b4b7006d5fc" style="font-weight: normal;"><br /><span style="background-color: transparent; color: black; font-family: 'Times New Roman'; font-size: 16px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"></span><br /><span style="background-color: transparent; color: black; font-family: 'Times New Roman'; font-size: 16px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"></span></b><br />
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<span style="background-color: transparent; color: black; font-family: 'Times New Roman'; font-size: 16px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Link:</span></div>
<span style="font-family: 'Times New Roman'; font-size: 16px; vertical-align: baseline; white-space: pre-wrap;">http://news.ninemsn.com.au/technology/2013/10/03/10/31/silk-road-shut-down-by-fbi</span></div>
Anonymoushttp://www.blogger.com/profile/13681281650077489424noreply@blogger.com0tag:blogger.com,1999:blog-2356895337235979705.post-20721331116265939172013-10-04T21:23:00.001-07:002013-10-04T21:23:05.867-07:00Assignment 2: Aliza Levin<div dir="ltr" style="text-align: left;" trbidi="on">
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<span style="background-color: transparent; color: black; font-family: 'Times New Roman'; font-size: 16px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Aliza Levin</span></div>
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<span style="background-color: transparent; color: black; font-family: 'Times New Roman'; font-size: 16px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Sociology 167 Assignment 1</span></div>
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<b id="docs-internal-guid-3856fb90-86da-b00c-0378-3baca8e61522" style="font-weight: normal;"><span style="background-color: transparent; color: black; font-family: 'Times New Roman'; font-size: 16px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"></span></b><br />
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<span style="background-color: transparent; color: black; font-family: 'Times New Roman'; font-size: 16px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><span class="Apple-tab-span" style="white-space: pre;"> </span>In May of 2013, eight individuals teamed together and ultimately stole nearly $45 million from financial institutions over the span of just two days. The cybercrime organization was in no way violent or threatening, and instead did everything using just the Internet and their computers. These eight men used incredibly strategic and sophisticated intrusion techniques to make their way into online global financial institutions and organizations. Through doing this, they obtained all the information and data they needed from prepaid debit cards and also eliminated withdrawal limitations. Once they had all the card information they needed, the eight individuals used the stolen card information at ATMs worldwide, and managed to withdraw $2.8 million in just a few hours. Today, these individuals face charges of money laundering conspiracy, money laundering, and conspiracy to commit access device fraud, and seven out of eight of them are in jail. </span></div>
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<span style="background-color: transparent; color: black; font-family: 'Times New Roman'; font-size: 16px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><br /></span></div>
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<span style="background-color: transparent; color: black; font-family: 'Times New Roman'; font-size: 16px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><span class="Apple-tab-span" style="white-space: pre;"> </span>According to John Suler’s “The Online Disinhibition Effect,” I would most likely attribute the 8 criminals’ cause of disinhibition to Suler’s notion of dissociative anonymity, in which “people can hide some or all of their identity” (322). Every illegal action that the hackers did through the Internet was entirely anonymous, and no one would have been able to identify the names had it not been for their presence at the various the ATM machines around the country. These eight men were able to log onto their laptops, use their technologically savvy skills to get into the systems of various global financial institutions, and steal all the debit card information that they needed without ever once disclosing their names or identity, aside from their IP addresses, which are out of their control. As Suler explains, “The online self becomes a compartmentalized self” (322). The eight men were able to entirely separate everything they did on their computers from their day-to-day lives, and dissociative anonymity allowed for them to never have to reveal their identities while obtaining any of the information from the Internet. Although this act of cybercrime seems simply crazy, there are clearly people in the world that are desperate and/or crazy enough to go to extreme measures to get the money that they need or want. It is unrealistic to think that they would do such a crime if they had to disclose their identity, which is why the dissociative anonymity most likely would be Suler’s cause behind this absolutely ridiculous act on the Internet.</span></div>
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<span style="background-color: transparent; color: black; font-family: 'Times New Roman'; font-size: 16px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><br /></span></div>
<div dir="ltr" style="line-height: 1; margin-bottom: 0pt; margin-top: 0pt; text-indent: 36pt;">
<span style="background-color: transparent; color: black; font-family: 'Times New Roman'; font-size: 16px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> In this particular act of cybercrime, the victims (either those in the financial institutions or the owners of the debit cards) were not even aware of the crime that was occurring until they checked their accounts. Because of these circumstances, a disinhibition effect cannot be associated with them, because the cybercrime was entirely one-sided and did not directly involve the victims when it was in the process of being done. </span></div>
<br /><span style="font-family: 'Times New Roman'; font-size: 16px; vertical-align: baseline; white-space: pre-wrap;"></span>
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<span style="background-color: transparent; color: black; font-family: 'Times New Roman'; font-size: 16px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">http://abclocal.go.com/wabc/story?section=news/local/new_york&id=9096162</span></div>
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Anonymoushttp://www.blogger.com/profile/13681281650077489424noreply@blogger.com0tag:blogger.com,1999:blog-2356895337235979705.post-68138634098842020902013-10-04T21:21:00.002-07:002013-10-04T21:21:50.458-07:00Assignment 2: Kimiya Hojjat<div dir="ltr" style="text-align: left;" trbidi="on">
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<a href="http://www.latimes.com/world/worldnow/la-fg-wn-china-arrest-rumors-internet-20130921,0,2831881.story" style="color: #1155cc;" target="_blank">http://www.latimes.com/world/<wbr></wbr>worldnow/la-fg-wn-china-<wbr></wbr>arrest-rumors-internet-<wbr></wbr>20130921,0,2831881.story</a></div>
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This September in China, a new law about spreading rumors on the internet has taken place in light of recent events. A 16 year old middle school student, Yang, known as <i>Brother Hui</i>, posted rumors about a police case of a recent 'death accident' on his personal social media network, QQ, where presumably, he thought that only a private network of his friends would witness. However, his rumored statements questioning the police's actions have gone against the societal grain as slander, gaining the attention of hundreds of viewers who gathered at the scene of the death and chanted slogans, totally disrupting social order and bringing in the police to investigate. In a ruling on September 10th this year, the Chinese Supreme Court has declared that online rumor - spreading would be considered illegal and punishable if a message was reposted 500 times or more, or if it had been viewed over 5,000 times. Now, Yang's parents are fighting vigorously for his defense and claiming that "he does not have any hatred of his society." Others seem to be floored that the government is taking this case so seriously, claiming that they are "even scared of middle school students," and exalting Yang as the poster-child for free speech. Ultimately this crime seems more consequential for the government and their ability to save face, than it does for the public. However, it does go so far as to show the extent to which digital communication can cross the line when people feel...a little too free.</div>
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Many of the disinhibition effects come into play in some way or another here – however subtly – but I would say that Suler's idea of the <i>Minimization of Status and Authority</i> plays the largest role in Yang's actions and the subsequent consequences he faced. On the seemingly 'private' social forum of QQ, Yang, expressed some opinions about the recent death of a man who fell from an upper floor of a karaeoke building. This would have probably gone unnoticed otherwise if it weren't for the fact that he suggested the 'victim might have been beaten to death and then thrown from the building' among other rumors. In many digital environments, most everyone has a relative freedom of expression regardless of their status. After all, how could anyone efficiently gauge a member's authority or intelligence on the internet? And for that matter, how could anyone truly exert authority over another in cyberspace? These grey lines blur boundaries and allow for a nuanced interpretation of what is legally and socially appropriate. Yang's passive sense of disinhibition allowed him to voice his controversial opinions, influencing others via a "skill in communicating...persistence, the quality of [his] ideas, [etc.]," to either agree or at least be aggravated enough to take some sort of action. Ultimately, the factor here that makes this story so interesting is the fact that it took place online. It is not as if Yang would have the same feeling of confidence and social leisure to spread rumors in real space; he has no authority to do so and is surely well aware of the consequences that could arise. In fact, "he comes from a poor family that runs a noodle shop." Online, the feeling of a minimization of status along with a sort of <i>dissociative anonymity</i>(distancing himself from both the public domain and the socially expected identity of a common Chinese middle school boy) lubricates the motivation to stir up governmental trouble, whether that motivation honestly resided in expressing innocent opinions or spreading rumors. Suler sums up these ideas cohesively in displaying how people are reluctant to express themselves honestly in front of authority figures in the public domain for fear of disapproval, punishment or what have you. However, when entering an online domain surrounded by peers, "the appearances of authority [are] minimized, people are much more wiling to speak out and misbehave." This story poses a lot of interesting ideas about the social psychological effects of digital space and how consequences can leak into the real world. </div>
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Anonymoushttp://www.blogger.com/profile/13681281650077489424noreply@blogger.com0tag:blogger.com,1999:blog-2356895337235979705.post-91658387309596680042013-10-04T21:18:00.000-07:002013-10-04T21:18:37.713-07:00Assignment 2 : Daniel Perry Skype Threats (Siddhant Puri)<div dir="ltr" style="text-align: left;" trbidi="on">
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<span style="color: black; font-family: "Times New Roman"; mso-fareast-language: EN-US;">A seventeen year old, Daniel Perry killed himself after he was targeted
in an extortion scam through Skype. Daniel had a conversation with a person who
he believed was a girl his own age. However, a gang hijacked the chat and
threatened to show his family the video unless he paid them off. However, a
gang then hijacked the chat and threatened to show the video to his family and
friends, unless he paid them off. Within an hour he went to the Fort Road
Bridge and committed suicide. His family said that he felt </span><span style="font-family: Times; font-size: 10.0pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-language: EN-US;"><o:p></o:p></span></div>
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<span style="color: black; font-family: "Times New Roman"; mso-fareast-language: EN-US;">Within
an hour of the threat and fearing for the repercussions he went to the Forth
Road Bridge where he jumped to his death last month. His family said that he
Daniel felt that he had let everyone down.</span><span style="font-family: Times; font-size: 10.0pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-language: EN-US;"><o:p></o:p></span></div>
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<span style="color: black; font-family: "Times New Roman"; mso-fareast-language: EN-US;">Cyberbullying has become more rampant with the rise of social media. </span><span style="color: #454545; font-family: "Times New Roman"; mso-fareast-language: EN-US;">This
is an example of dissociative anonymity because the criminals got Daniel’s
skype id from his twitter account and lured him by using a girl. It was a case
of cyberblackmail and Daniel felt helpless and was too ashamed to approach any
of his loved ones. The oversharing of private information amongst teens has
given cyber criminals an opportunity to exploit them. It is very difficult to
be tracked and especially in cases like these where the biggest threat is their
own parents. </span><span style="font-family: Times; font-size: 10.0pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-language: EN-US;"><o:p></o:p></span></div>
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<span style="font-family: Times; font-size: 10.0pt; mso-bidi-font-family: "Times New Roman"; mso-fareast-language: EN-US;"><a href="http://www.dailymail.co.uk/news/article-2394520/Dunfermline-teenager-Daniel-Perry-17-kills-blackmailers-trick-Skype.html"><span style="color: #1155cc; font-family: "Times New Roman"; font-size: 12.0pt;">http://www.dailymail.co.uk/news/article-2394520/Dunfermline-teenager-Daniel-Perry-17-kills-blackmailers-trick-Skype.html</span></a><o:p></o:p></span></div>
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- Siddhant Puri<o:p></o:p></span></div>
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Anonymoushttp://www.blogger.com/profile/13681281650077489424noreply@blogger.com0tag:blogger.com,1999:blog-2356895337235979705.post-71263238248910121802013-09-19T17:59:00.002-07:002013-09-19T17:59:28.938-07:00241543903<div dir="ltr" style="text-align: left;" trbidi="on">
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Siddhant Puri</div>
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Aliza Esther Levin</div>
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Anonymoushttp://www.blogger.com/profile/13681281650077489424noreply@blogger.com0tag:blogger.com,1999:blog-2356895337235979705.post-13018338217621554852013-09-19T17:55:00.002-07:002013-09-19T17:55:29.677-07:00241543903<div dir="ltr" style="text-align: left;" trbidi="on">
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Kimiya Hojjat</div>
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Anonymoushttp://www.blogger.com/profile/13681281650077489424noreply@blogger.com0tag:blogger.com,1999:blog-2356895337235979705.post-50561942207469262092013-09-19T17:48:00.002-07:002013-09-19T17:54:07.695-07:00241543903<div dir="ltr" style="text-align: left;" trbidi="on">
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<span style="background-color: whitesmoke; color: #222222; font-family: arial, sans-serif; font-size: 13px; text-align: left; white-space: nowrap;">Alex Krzyzosiak</span></div>
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Anonymoushttp://www.blogger.com/profile/13681281650077489424noreply@blogger.com0tag:blogger.com,1999:blog-2356895337235979705.post-16122474485282886602013-09-19T17:46:00.001-07:002013-09-19T17:54:18.182-07:00241543903<div dir="ltr" style="text-align: left;" trbidi="on">
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Beth Powell</div>
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Anonymoushttp://www.blogger.com/profile/13681281650077489424noreply@blogger.com0tag:blogger.com,1999:blog-2356895337235979705.post-1577825821065684322013-09-19T17:45:00.001-07:002013-09-19T17:53:10.717-07:00241543903<div dir="ltr" style="text-align: left;" trbidi="on">
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhrYQawRdg3QuaAL-YrFhNKO09yKWyboy_pDgpyvM1LoaUVLXKKZbGptOgHWgc2VEQrntHDBjOBVP5oewrpnrA8wqVOYjwyEbT5W8K0vjjh9rfqPVZ6tsMH59Pob8qkMpHGaQfeCkcoPRZ4/s1600/Noriko+Yamasaki.JPG" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="478" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhrYQawRdg3QuaAL-YrFhNKO09yKWyboy_pDgpyvM1LoaUVLXKKZbGptOgHWgc2VEQrntHDBjOBVP5oewrpnrA8wqVOYjwyEbT5W8K0vjjh9rfqPVZ6tsMH59Pob8qkMpHGaQfeCkcoPRZ4/s640/Noriko+Yamasaki.JPG" width="640" /></a></div>
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<div style="text-align: center;">
Noriko Yamasaki</div>
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Anonymoushttp://www.blogger.com/profile/13681281650077489424noreply@blogger.com0